You’ve probably heard of freelance content writing and even read some articles about it on the internet and you’re left wondering how you can become one, right?. Your decision to be a freelance cannabis content writer may be either because of the lack of a good job to meet your needs, or you have been laid off, or you’re simply curious and seeking to earn a couple of extra dollars on the side. Let’s face it, at a time like this adding a new skillset or side hustle is no laughing matter.
Whatever your reason(s) is for wanting to become a freelance writer, it is important that you bear in mind that it is not as easy as most people paint it. And if you are an adventurous type like me looking to venture into the cannabis industry you need to put in the effort, provide quality content, and also make necessary sacrifices to achieve your goal. Without wasting much of your time, I’ll offer you a step-by-step guide on how you can kick-start your freelance writing career in the cannabis space.
Step 1 – Do you have what it takes to be a Cannabis Content Writer?
This is the first and most important step to take. You need to first find a reason to do this– your passion, your voice, etc. Are you any good at writing? Can you meet deadlines? Can you deliver quality work under pressure? Are you ready to spend more time on your computer or your smartphone than you usually do?
Answers to these questions will determine if this is the right path for you. If you can answer all of those questions with a resounding yes, then you can move to the next step.
Step 2 – Pick a niche
Picking a niche is as important as making the decision. Being a broad term, freelance content writing encompasses various aspects of writing. For the cannabis industry, I knew trying to market cannabis ads on major social media platforms was a big no. It’s just not a cost-effective strategy for smaller businesses. That is until the feds decide to legalize it. This creates some different barriers, yet from this conflict arises creativity. Quality cannabis content writers should be able to have some if not all of the following skills:
- Blog writing – this has to be the most common freelance content writing type. In fact, it is the easiest of them all. The aim is to create engaging content an average blog reader would understand .
- Ghostwriting – you do not receive credit of any sort for all ghostwritten content. It could either include writing an ebook, dispensary training guide or business plan.
- Copywriting – this simply includes copy for websites, press releases, emails, sales pages. To make it big, you need to possess persuasive skills.
Step 3 – Pick a platform
Once you have finally picked a niche, the next thing to do would be to pick a platform to offer your services on. Currently, there are hundreds of freelance platforms to choose from. Albeit unique in various ways, these platforms basically act as a middleman between you and your potential clients.
Some of the best platforms to offer your services as a freelance cannabis content writer on include but are definitely not limited to these;
- Upwork – arguably the best freelance platform out there, Upwork affords you the opportunity to bid and get jobs independently.
- Fiverr – currently one of the oldest platforms, Fiverr affords you the opportunity to offer your services to clients and business owners in need of it.
- Freelancer – as the name implies, this platform like Upwork lets you bid for jobs posted by clients on the platform.
While getting jobs on these platforms can be difficult for a new freelance cannabis content writer, determination, perseverance, and motivation will see you through.
Step 4 – Understand the duties of a Freelance Cannabis Content Writer
The term “freelance content writing” is as broad as any term you can think of. It encompasses various aspects of writing. Depending on the niche chosen, most freelance content writers create engaging blog posts, sales pages, website copies, ebooks, instructional materials, etc.
While this is term is broad, there are specific duties of a freelance content writer. Some of the time, these duties and responsibilities touch on almost every aspect of writing. Let’s take a look at some of the duties and responsibilities of a freelance content writer.
Draft Content Ideas
One of your duties as a freelance content writer would be to draft content for either a company, website, or brand. Depending on the nature of the brand or website, you may actively participate in the topic creation and structuring phase.
To create content ideas, you need to be creative. Most of the time, every content idea crafted is sent to the project manager for approval before you can get started on it.
Aside from crafting ideas for content and seeking approval from the project manager or supervisor, you also need to do the actual writing. This has to be the main duty of a freelance content writer.
The type of content to write on will depend on the brand, website, or company you are writing for. Some of the content you may be asked to write include;
- Blog articles
- Product reviews
- Pillar or informational articles
- Fiction and non-fiction stories
- Website copy
- Sales pages
On rare occasions, you may double as a freelance content writer and a project manager. These are my favorite roles, as it really lets your creativity, self-management and reliability shine. In these uncertain times, having people you can trust to get work done with little supervision is a must. Your role as a cannabis project manager would include crafting content ideas and writing the content, but also, may include outreach, securing interviews, and/or social media management. Also, you may have to reach out to editors to publish content written and also delegate writing tasks to other writers.
Basically, the role of a project manager and a freelance writer are oftentimes intertwined. The lesson: “Don’t be surprised that working in the cannabis industry will require you to wear many hats, instead embrace the growth of the industry as a measure of yourself and continue to grow strong personally, professionally and as always stay high.