Maine cannabis marketing regulations for cannabis businesses.

Rules adopted by the department must prohibit the use of misleading, deceptive, or false advertising, marketing and signage and the use of mass-marketing advertisements or marketing campaigns that have a likelihood of reaching persons under 21 years of age or that are designed to appeal to persons under 21 years of age, and may include, but are not limited to:

A. A prohibition on health or physical benefit claims in advertising, marketing and packaging;

B. A prohibition on unsolicited advertising or marketing on the internet, including but not limited to banner advertisements on mass-market websites;

C. A prohibition on opt-in advertising or marketing that does not permit an easy and permanent opt-out feature;

D. A prohibition on advertising or marketing directed toward location-based devices including but not limited to cellular phones, unless the marketing is a mobile device application installed on the device by the owner of the device who is 21 years of age or older and includes an easy and permanent opt-out feature;

E. A prohibition on signage that is inconsistent with local ordinances, laws and regulations

For more information, please refer to the Rules Governing the Maine Medical Use of Marijana Program.

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