Nevada cannabis marketing regulations for cannabis businesses.

Refer to Advertising Guidelines for Medical Marijuana Establishments (MMEs):

1.0 POLICY Approval is required of the Administrator of the Division of Public and Behavioral Health of any medical marijuana establishment (MME) name, logo, sign or advertisement before it is used by the MME. MMEs must have discreet and professional signage that is consistent with the traditional style of signage for pharmacies and medical offices. NRS 453A.350

  • MMEs must have discreet and professional signage that is consistent with the traditional style of signage for pharmacies and medical offices.
  • MME owners with provisional certifications must submit electronic files of proposed names, logos, signs or advertisements to be considered as part of their pre-opening inspection findings, and/or whenever new designs are created. Files should be submitted to the Education and Information Officer at medicalmarijuana@health.nv.gov.

4.0 PROCEDURE MME owners with provisional certifications must submit electronic files of proposed names, logos, signs or advertisements to be considered as part of their pre-opening inspection findings, and/or whenever new designs are created. Files should be submitted to the Education and Information Officer at medicalmarijuana@health.nv.gov. The submitted artwork will be reviewed by the Advertising Guidelines Workgroup to evaluate compliance with the advertising guidelines. The Advertising Guidelines Workgroup will submit a form to the Administrator indicating their recommendation to approve or deny the proposed artwork. If the proposed artwork is not recommended, the reason for the recommended denial of any portion of the submission will be indicated on the form. The Administrator has final say on approvals and denials for the names, logos, signs or advertisements. The form will provide the opportunity for the Administrator’s feedback and decision. Appeals of the Administrator’s final decision are not permitted. The following guidelines will be used to evaluate MME names, logos, signs, and advertisements:

4.1 Overall design of any submission should be tasteful, respectful, and medically-focused. The look must be “medical” or “pharmaceutical,” and should contain no reference to or perception of being high, fun or recreational in nature. Names, logos, signs or advertisements most likely to be approved will not appeal to minors, contain cartoon*-like figures or illustrations or contain attempts at humor.

4.2 Preferred typography selections include using clean fonts (sans serif), and avoiding script, decorative or gimmicky fonts. It is preferred that a maximum of two fonts and three colors are used in the designs.

4.3 Acceptable words or references include, but are not limited to: green; wellness; compassion; health; patient; therapy; care; garden; nature; marijuana; and cannabis.

4.4 Designers shall avoid making unfounded claims or promises or using the word “cure.”

4.5 Designers shall avoid using marijuana slang such as bud, pot, weed, grass, joint, doobie, 420.

4.6 All logos submitted for approval must also be used on business cards, letterhead, and any other types of stationery used by the MME, as well as any advertisements purchased by the MME. Different logos, other than those approved by the Administrator, will not be permitted.

RETAIL ADVERTISING EMERGENCY RULES:

Refer to Nevada Department of Taxation Emergency Regulations.

  1. A marijuana establishment:
    1. a. Shall not engage in advertising which contains any statement or illustration:
      1. Is false or misleading;
      2. Promotes overconsumption of marijuana or marijuana products;
      3. Depicts actual consumption of marijuana or marijuana products;
      4. Depicts a child or other person who is less than 21 years of age consuming marijuana or marijuana products or objects suggesting the presence of a child, including, without limitation, toys, characters or cartoons, or contains any other depiction which is designed in any way to be appealing to or encourage consumption of marijuana or marijuana products by a person who is less than 21 years of age.
    2. b. Shall not advertise in any publication or on radio, television, or any other medium if 30 percent or more of the audience of that medium is reasonably expected to be persons who are less than 21 years of age.
    3. c. Shall not place an advertisement:
      1. Within 1,000 feet of a public or private school, playground, public park or library, but may maintain such an advertisement if it was initially placed before the school, playground, public park or library was located within 1,000 feet of the location of the advertisement;
      2. On or inside of a motor vehicle used for public transportation or any shelter for public transportation; or
      3. At a sports or entertainment event to which persons who are less than 21 years of age are allowed entry.
  1. Shall not advertise or offer any marijuana or marijuana product as “free” or “donated” without a purchase.
  2. Shall ensure that all advertising by the marijuana establishment contains such warnings as may be prescribed by the Department , which must include, without limitation, the following words:
    1. “Keep out of reach of children”; and
    2. “For use only by adults 21 years of age and older.”

To ensure compliance, follow us on social media or join The Kush Chronicle newsletter for updated regulations.