Washington cannabis marketing regulations for cannabis businesses.

Refer to the Washington State Legislature section on cannabis advertising:

WAC 314-55-155

Advertising.

Business Signs and Outdoor Advertising

  • Licensees are limited to two signs (maximum 1600 sq. inches) that are permanently affixed to a building or other structure on the licensed premises.
  • Other forms of signage/outdoor advertising are prohibited, such as sign spinners, sandwich boards, inflatables, persons in costume, etc.
  • Signs are limited to the following information:
    • Business or tradename,
    • Business location, and
    • Identifying the nature of the business.
  • Signs must contain text stating that marijuana products may be purchased or possessed only by persons 21 years of age or older.
  • Signs cannot contain depictions of plants or products (ex: leaf = plant, joint = product), or use movie or cartoon characters, or any other depiction that might be appealing to children.
  • Signs may contain:
    • Images – Will be further clarified in rule, but images cannot be plants, products, appealing to children, etc.
    • Logos – Logos may not contain plants, products, or be appealing to children, etc.

Billboards
Licensed retail outlets may use a billboard solely for the purpose of identifying the name of the business, the nature of the business, and providing the public with directional information to the licensed retail outlet.

  • Billboards are limited to the same restrictions as outdoor signs (listed above):
  • Billboards must contain text stating that marijuana products may be purchased or possessed only by persons 21 years of age or older.
  • Billboards cannot contain depictions of plants or products (ex: leaf = plant, joint = product), or use movie or cartoon characters, or any other depiction that might be appealing to children.
  • Billboards may contain:
    • Images – Will be further clarified in rule, but images cannot be plants, products, appealing to children, etc.
    • Logos – Logos may not contain plants, products, or be appealing to children, etc.
  • Billboards must contain all of the warnings required for advertising under WAC 314-55-155.

Other Advertising Restrictions 

  • Transit advertising is prohibited on or in public or private vehicles and at bus stops, taxi stands, transportation waiting areas, train stations, airports, etc. This includes vinyl wrapped vehicles, logoed delivery vehicles/company cars.
  • All print advertising must contain text that marijuana products may be purchased or possessed only by persons 21 years of age or older.
  • Licensees are prohibited from engaging in advertising that specifically targets persons outside the state of Washington.

(2) General. All marijuana advertising and labels of useable marijuana and marijuana-infused products sold in the state of Washington may not contain any statement, or illustration that:

(a) Is false or misleading;

(b) Promotes over consumption;

(c) Represents the use of marijuana has curative or therapeutic effects;

(d) Depicts a child or other person under legal age to consume marijuana, or includes:

(i) Objects, such as toys, characters, or cartoon characters suggesting the presence of a child, or any other depiction designed in any manner to be especially appealing to children or other persons under legal age to consume marijuana; or

(ii) Is designed in any manner that would be especially appealing to children or other persons under twenty-one years of age.

(3) No licensed marijuana producer, processor, or retailer shall place or maintain, or cause to be placed or maintained, an advertisement of marijuana, usable marijuana, or a marijuana-infused product in any form or through any medium whatsoever:

(a) Within one thousand feet of the perimeter of a school grounds, playground, recreation center or facility, child care center, public park, library, or a game arcade admission to which it is not restricted to persons aged twenty-one years or older;

(b) On or in a public transit vehicle or public transit shelter; or

(c) On or in a publicly owned or operated property.

(4) Giveaways, coupons, and distribution of branded merchandise are banned.

(5) All advertising must contain the following warnings:

(a) “This product has intoxicating effects and may be habit forming.”;

(b) “Marijuana can impair concentration, coordination, and judgment. Do not operate a vehicle or machinery under the influence of this drug.”;

(c) “There may be health risks associated with consumption of this product.”; and

(d) “For use only by adults twenty-one and older. Keep out of the reach of children.”

[Statutory Authority: RCW 69.50.32569.50.33169.50.34269.50.345. WSR 13-21-104, § 314-55-155, filed 10/21/13, effective 11/21/13.]

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